빼빼로 Day

What is celebrated in many parts of the world as the end of World War I and honoring the veterans who gave their life in that war, has a totally different meaning in Korea.  November 11th is known in Korea as 빼빼로 (Pepero) Day.  빼빼로 is a stick shaped candy that is basically a cookie dipped in different flavors of chocolate.  This is really just a genius bit of marketing as the whole country eats this one brand of candy on this day.  What is the reason for November 11th being 빼빼로 day?  Well, November 11th (11/11) looks like 빼빼로 sticks.  It is silly, but it works.  The whole country goes crazy for this candy on this day.  I can't imagine how much money they make

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